Questions we get asked.
Straight answers, including the ones where the honest answer is a qualified one.
What exactly am I buying?
Qualified leads, not contact lists. Each lead has come through a campaign we built, engaged with content we produced, and been vetted for genuine intent before it reaches your agent. The specific definition of a qualified lead for your engagement is set out in your services agreement.
How is this different from buying leads from a broker?
Brokers aggregate and resell. We generate. That means we control keyword targeting, creative, qualification and delivery end to end, and we can tell you exactly where any lead came from. It also means the same lead is not being sold to four other agencies.
Do you guarantee a conversion rate?
No, and you should be cautious of anyone who does. Results depend on your follow-up speed, agent performance, product mix and market conditions, all of which sit outside our control. What we commit to is the methodology, the volume and the qualification standard.
What does AI qualification actually mean?
We apply voice and emotion analysis to qualifying conversations to assess whether a person's stated interest is genuine before the lead is transferred. Recordings are made with consent, the analysis assists rather than replaces judgement, and human review stays in the process.
How quickly can we start?
It depends on the build. A campaign using existing creative can be live in a short window. A full build with new landing pages and webinar funnels takes longer because we test delivery before scaling spend. We will give you a realistic timeline in the plan.
Can you deliver into our CRM?
Yes. Delivery into your CRM or dialer is standard, with routing configured around your team structure, licensing and hours. Live transfer is available where it suits the engagement.
What geographies do you cover?
We are based in Alberta and work with clients on both sides of the border. Campaign targeting is matched to the states or provinces where you are actually licensed to write, so you are not paying for traffic you cannot serve.
How do you handle consumer data?
In accordance with PIPEDA and Alberta's PIPA, and with the requirements of the jurisdictions we operate in. Consent is captured at the point of collection, data is transferred only to the agency the consumer consented to, and we do not sell personal information. Full detail is in our Privacy Policy.
What size of agency do you work with?
Independent agencies through to larger organizations. What matters more than headcount is whether you have the agent capacity to work the volume properly, which we assess during discovery.
What happens if lead quality drops?
You tell us, and we look at it against the campaign data. Because we control the whole chain, we can usually identify the cause. Replacement or credit terms, where they apply, are set out in your services agreement.
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