Privacy Policy

This Privacy Policy explains how we collect, use, disclose and safeguard personal information when you visit our website, contact us, or engage our lead generation and marketing services. We are committed to handling personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA), and, where applicable, other privacy laws governing the jurisdictions in which we operate.

1. Information We Collect

1.1 Information you provide to us

When you complete a form on our website, request information, or enter into a business relationship with us, we may collect:

• Name and job title
• Company or agency name
• Email address and telephone number
• The content of your enquiry or correspondence
• Business information relevant to the services you are requesting

1.2 Information collected automatically

When you visit our website, we may automatically collect technical information including your IP address, browser type, device type, operating system, referring URL, pages viewed and the dates and times of your visits. This information is collected in aggregate for security and analytics purposes.

1.3 Information collected in the course of providing services

In delivering lead generation services to our clients, we may process personal information relating to prospective consumers who have voluntarily submitted their information through advertising campaigns, landing pages, webinars or other marketing materials operated by or on behalf of Conversions.io. Such information may include name, contact details, and information relevant to the consumer's stated interest in insurance or coverage products.

2. How We Use Personal Information

We use personal information for the following purposes:

• To respond to enquiries and communicate with you
• To provide, administer and improve our lead generation and marketing services
• To qualify and verify leads prior to transfer to partner agencies, which may include automated analysis of voice recordings where consent has been obtained
• To transfer qualified leads to partner agencies in accordance with our contractual arrangements
• To conduct market research and improve campaign performance
• To comply with legal, regulatory and contractual obligations
• To protect the security and integrity of our systems

3. Consent

We collect, use and disclose personal information with the knowledge and consent of the individual, except where otherwise permitted or required by law. Consent may be express or implied depending on the sensitivity of the information and the reasonable expectations of the individual. Where we collect consumer information through advertising campaigns, consent is obtained at the point of collection.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us using the details in Section 11.

4. Disclosure of Personal Information

We may disclose personal information to:

• Partner agencies and clients — where an individual has consented to have their enquiry directed to a licensed insurance agency or comparable service provider
• Service providers — third parties who perform services on our behalf, including hosting, analytics, communications and customer relationship management, who are bound by confidentiality obligations
• Professional advisors — legal, accounting and insurance advisors where necessary
• Legal and regulatory authorities — where required by law, court order, or to protect our legal rights
• Successors in interest — in connection with a merger, acquisition or sale of assets, subject to appropriate protections

We do not sell personal information to third parties for their independent marketing purposes.

5. Automated Processing and Artificial Intelligence

As part of our lead qualification process, we may apply automated analysis, including voice and sentiment analysis, to recorded interactions where the individual has been notified and has consented to the recording. This analysis is used to assess the quality and genuineness of an enquiry before it is transferred to a partner agency. Automated analysis does not make final decisions that produce legal effects; human review remains part of our process.

6. Cross-Border Transfers

Conversions.io is based in Canada. Personal information may be processed or stored by service providers located in other jurisdictions, including the United States. Where personal information is transferred outside Canada, it may be subject to the laws of that jurisdiction and accessible to courts, law enforcement and national security authorities in that jurisdiction. We take reasonable steps to ensure that service providers provide a comparable level of protection.

7. Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law, contractual obligations, or legitimate business needs. When personal information is no longer required, it is securely destroyed, erased or anonymized.

8. Safeguards

We maintain physical, organizational and technological safeguards appropriate to the sensitivity of the information, including access controls, encryption in transit, restricted internal access on a need-to-know basis, and confidentiality obligations for personnel and service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to the collection, use or disclosure of your information
• Request deletion of your information, subject to legal and contractual limits
• Make a complaint about our handling of your personal information

We will respond to requests within the timeframes required by applicable law. We may require verification of identity before acting on a request.

10. Cookies and Analytics

Our website may use cookies and similar technologies to operate the site, remember preferences and understand how the site is used. Most browsers allow you to refuse or delete cookies through browser settings. Disabling cookies may affect the functionality of the site.

11. Contact and Complaints

12. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be posted on this page with the effective date shown above. Material changes will be brought to your attention where required by law.